Posts in Culture

Human story of Jaipur Rugs

6 states, 600 villages, 40,000 artisans, distribution to over 40 countries and more than 100 international feature stories, sums up one vision that believes in the harmony of sustainable growth. More than just a business of rugs and carpets, it is the founder, N K Chaudhary’s mission to cultivate the untapped and untamed potential of rural human resources to nurture the saplings of handicrafts. A Commerce graduate, who would have ended up at his father’s boot shop in Churu district of Rajasthan, or as a bank officer; determined to take… Read More

Why go Organic?

Health and environment consciousness is rapidly rising these days. People are getting sensitized to conserve ecology and prevent global warming from deteriorating the planet. The wave of eco – friendly and organic products including textiles, started from the western nations. Eventually the demand of organic cotton has accelerated around the globe because of the rise in demand from enlightened consumers who prefer intelligent and sensible choice for brands and retailers to manufacture quality fabrics. India ranks to be the second largest global textile manufacturer and second largest producer of natural… Read More

The Handloom Talk

WARP OF TIME, WEFT OF HERITAGE When I say Sari; it’s a subject I’m referring to! If ever a word could weigh with mythology, history, heritage, geography and economics, it is ‘Sari’. This 5.5 metres fabric narrates a legacy of a civilization in the most elegant and beautiful way possible. Handloom is the soul of this ageless tradition which showcases India’s heritage textile; from the first lady PM of independent India to colossal nuptial affairs, handloom sari has always perched on high standards of dressing thereby personifying grace and poise… Read More

Culinary Trails from the first planned city of India

Cooking is a craft, I like to think, and a good cook is a craftsman — not an artist. There’s nothing wrong with that: the great cathedrals of Europe were built by craftsmen — though not designed by them. Practicing your craft in expert fashion is noble, honorable and satisfying.         ~Anthony Bourdain Rajasthan is a vibrant cocktail of heritage and culture. Soaring temperature tales and aridity results in paucity of vegetations here. This is what gave birth to the much-celebrated cuisine of Rajasthan. Jaipur, the capital… Read More

From the coriander bowl of India

Often referred as stone city or coriander city, Ramganj Mandi is a city in Kota district of Rajasthan. It is Asia’s largest market for coriander trading where 6500 tons of coriander seeds have been noted to arrive on a single day during the season. The spice giant, MDH buys the coriander seeds from the same place.  This aromatic herb is cultivated on more than 2 lac hectare land and harvests more than 2 lac metric tonne of herb that equals to 90% of coriander cultivated in the state. Being one… Read More

Plummeting business and soaring tourism (Pushkar Fair 2018)

With their dense, sand coated eyelashes, the ships of desert unfurl over the grounds that have seen the world’s largest camel fair for over decades now.  Although, the helipad which was constructed for Prime Minister’s visit pertaining to Rajasthan elections, has been hurting the hooves of these stars of the desert show. But the show must go on! Clad in crimson-hued turban, Ramkaran tries to control one of his 7 camels with all his energy. What seemed wild to me was a playful, perhaps a regular lifestyle for him. A… Read More